Third Space Wellness
Visual Identity
Overview
Third Space Wellness is a healing-centered practice offering reiki and intuitive reading services. As the founder transitioned from a full-time educator to a full-time wellness practitioner, the brand required an identity that felt grounded, trustworthy, and spiritually aligned. The visual direction combines calming, muted tones with a classic serif logotype and subtle reiki symbolism to communicate honesty, professionalism, and emotional safety for clients entering the wellness space.
Services Provided
Brand Strategy
Visual Identity Design
Logo Development
Website Design & Development
Platform Consultation (Squarespace)
Domain & Launch Management
Problem
As a new business owner shifting careers, the client needed more than just a logo, she needed clarity. There was no established brand identity, no digital presence, and no clear framework for how her services would be positioned as she scaled. The challenge was to create a brand and website that felt authentic and spiritually aligned, while also creating enough structure to support long-term growth and credibility in the health and wellness industry.
Solution
I led a collaborative discovery process to define the tone, audience, and long-term vision of the business. After conducting market research and discussing positioning within the wellness space I developed two logo concepts that balanced softness with professionalism. Once the direction was selected, I designed and built a fully customized Squarespace website, mapping out service offerings, biography, and booking information in a way that felt intuitive and welcoming.
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From initial sketches to final launch, I guided the client through platform selection, content refinement, domain connection, and ownership transfer. The result was a cohesive brand and digital home that supports her transition into full-time entrepreneurship and allows for continued expansion as new offerings are introduced.
