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I Create
Research Backed Design Systems
& UX/UI f
or Growing Companies

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I partner with organizations and small businesses to create strategic design systems, and intuitive experiences that aren't built to scale. 

Designer ✦ Strategist ✦ Systems Thinker ✦ UX/UI ✦ Branding ✦ Research ✦ Editorial Design ✦ Information Architecture

FEATURED WORK

BRAND + UX/UI

Third Space Wellness

Branding and Website Launch

Full brand identity + Squarespace website. Strategic color choices, clear typography, and wellness-focused design.

UX/UI DESIGN

Moore Dairy

E-Commerce Platform Redesign

User research + redesign that increased customer sales by 10% annually. Focused on clarity, usability, and conversion.

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EDITORIAL DESIGN

Corporate Projects

Financial Publication System

Template systems for 40+ page institutional research reports. Designed for clarity, scalability, and brand consistency.

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BRAND SYSTEM

NOURA
Brand Identity System

Template systems for 40+ page institutional research reports. Designed for clarity, scalability, and brand consistency.

HOW I WORK

1

Discovery

research - stakeholder interviews - competitive analysis - define problem

2

Strategy

brand positioning - user personas - information architecture - design direction

3

Design

wireframes - high-fidelity mockups - systems documentation - specifications

4

Handoff

design system - component library - dev specs - support through implementation

SERVICES I PROVIDE

Branding

Visual identity, logo design, color systems, typography, and brand guidelines. A complete foundation for all downstream design work and client communication.

UX/UI Website Design

User research, wireframing, high-fidelity interface design, and design systems. Intuitive experiences backed by research and ready for development.

Design Systems

Scalable component libraries, spacing systems, and documented patterns. Built to grow with your client's product as they add features and scale.

Market Research

Strategy through delivery; competitive analysis, user insights, and information architecture. Research based solutions for real business problems to improve conversion.

WHY WORK WITH ME

Research-First Approach

I start with user research, competitive analysis, and stakeholder interviews. Every design decision is backed by data not assumptions. Your clients get systems not guesses.

End-to-End Delivery

From brand strategy and visual identity through UX/UI design and testing. I manage the entire phase, so your team stays focused on client relationships and business development.

Scalable, Handoff-Ready Work

I deliver comprehensive design systems, documented components, and clear specifications. Your dev team can implement immediately without back-and-forth revisions.

Proven Track Record

10% annual sales increase for e-commerce clients. Clear, scalable systems for B2B companies. Brand launches that actually support business growth—not just aesthetic updates.

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