Portfolio Projects

A selection of recent projects spanning brand strategy, UX/UI design, design systems, and editorial design. Each project is grounded in research, color psychology, and strategic thinking.

BRAND + UX/UI

Branding and Website Launch

Full brand identity + Squarespace website. Strategic color choices, clear typography, and wellness-focused design.

Full Case Study

UX/UI DESIGN

E-Commerce Platform Redesign

User research + redesign that increased customer sales by 10% annually. Focused on clarity, usability, and conversion.

Full Case Study

EDITORIAL DESIGN

Financial Publication Design

Template systems for 40+ page institutional research reports. Designed for clarity, scalability, and brand consistency.

Full Case Study

BRAND KIT

Brand Identity System

Complete brand identity for modern skincare startup. Color psychology (blue = trust, calm, hydration), serif typography, and packaging design.

Full Case Study