BRAND + UX/UI
Third Space Wellness
Brand Launch & Website Design
A complete brand identity and Squarespace website for a healing-centered wellness practice. Strategic visual system that communicates trust, professionalism, and calm launching in 12 weeks.
Project Overview
Timeline
12 weeks
Team
Solo Brand & UX/UI Designer
Platform
Squarespace
Third Space Wellness is a healing-centered wellness practice offering reiki and intuitive reading services. The founder needed to establish credibility and professionalism as she transitioned from being a full time educator to full time practitioner. The challenge: create a brand and website that felt authentic and spiritually aligned, while also conveying expertise.
Problem
As a new business owner shifting careers, the client needed more than just a logo. She needed clarity about her brand identity and a digital presence that would position her services as legitimate and trustworthy within the wellness space while honoring the spiritual/intuitive nature of her work.
Solution
A cohesive brand system combining calming visual identity, elevated typography, and a clean, trustworthy website that communicates both professionalism and warmth. The brand became a foundation for all future marketing and client communication.
My Approach
Discovery
Strategy
Logo Design
Visual System
Website Design
Launch
Strategy: Building Trust Through Calming Design
Research revealed that wellness clients seek trust above all. I used color psychology to strategically work with soft purples and light ivory neutrals signal healing and calm, while the serif typography conveys elevation, trust, and expertise. The logo design combines a lotus/flower motif symbolising healing practices, and works as the visual anchor. Typography hierarchy guides visitors through the website with clarity. Every element was designed to make potential clients feel safe, understood, and confident in booking services.
Color Psychology
Shades of purple and grey neutrals to represent spiritual awareness + healing. Soft tones create psychological safety for clients.
Typography for Authority
Serif headlines signal expertise and professionalism; soft
sans-serif body text maintains warmth and readability.
Visual Symbolism
The logo integrates lotus flower for healing, and transformation + healing hand gesture for care and support.
The Process
Phase 1:
Discovery & Research
Phase 2:
Brand Development
Phase 3:
Website Design & Launch
I conducted in-depth discovery with the founder to understand her values, target audience and brand personality. Research into the wellness industry revealed that trust, clarity, and authenticity were the top decision factors for booking.
Created logo concepts, color palette, typography system, and brand guidelines. Presented 3 distinct brand directions; founder selected the version emphasizing calming authority. Refined based on feedback and applied to brand applications.
I designed the Squarespace website with the brand system applied. Focused on clear service descriptions, booking integration, and testimonial space. Launched within the 12-week timeline with all brand assets delivered.
Final Design
The launched brand and website created a cohesive, trustworthy presence that positioned Third Space Wellness as a professional, caring healing practice. The brand launched on schedule. Within 3 months, Third Space Wellness had established a strong client base and positive reputation, with clients citing the "calm, professional, and trustworthy" brand experience as a key factor in choosing her services.
Brand Package Deliverables
Product Deliverable
The launched brand and website created a cohesive, trustworthy presence that positioned Third Space Wellness as a professional, caring healing practice.
Deliverables
The brand launched on schedule. Within 3 months, Third Space Wellness had established a strong client base and positive reputation, with clients citing the "calm, professional, and trustworthy" brand experience as a key factor in choosing her services.
Results & Impact
12
Week Launch Timeline
3K+
Initial Client Base
5★
Google Reviews